Marketing Executive

Location:                               Hybrid, St. Stephens Green, Dublin         

Contract Type:                      Permanent: 3 days per week

Closing Date:                        8th April 2025

Role Purpose

Royal London Ireland  is seeking applications for a Marketing Communications Executive who will assist and lead in the development of effective, thought-leadership, communications campaigns that support the delivery of Royal London Ireland’s marketing plan and objectives.

Content and copy writing, editing and compelling storytelling across channels and audiences is key for this role, but with a focus on traditional channels more so than digital.

It will, in-effect, share a position with one other marketing team executive who also works three-days per week, Monday to Wednesday. So this role, will be to work Wednesday, Thursday and Friday.

The role sits in the compact market team which is varied and dynamic across all elements of the marketing mix and involves B2B and B2C2B audiences. This role will work closely on our PR objectives. The marketing team forms part of the wider Proposition Department, including actuarial, pensions and protection product development and funds specialists, all working closely together. This is a hybrid role, with c.50% of time office-based and c. 50% remote working.   

Key Responsibilities

PR:

• Support with planning, management, and delivery of a comprehensive communications plan, with a particular focus on PR, within agreed timescales and budgets and across channels.
• Develop and deliver press releases and articles that raise key issues and support our brand positioning.

Content (traditional and digital):

• Deliver though-leadership campaigns and manage relevant updates across collateral ensuring a consistent application of any change across all media channels.

• Develop and produce quality and consistent content for online channels, including websites, social media, newsletters, and emails.
• Seek creative and effective ways of promoting our business Purpose, proposition benefits, features and positioning to Financial Brokers and customers. 
• Assist with delivery of a comprehensive marketing plan, supporting the wider team, within agreed timescales and budgets.

Stakeholder management:

• Work with key internal specialists and translate technical information into digestible and easily understood content, complying with industry regulations.

• Coordinate and ensure key stakeholder management in all campaigns and communications.
• Brief and work with external agencies (design/print/creative/PR) to support campaigns and projects within agreed timescales and budgets.

Essential Criteria

• Educated in a marketing/communications discipline.
• Experience in a marketing/communications role, with responsibility for delivering meaningful PR outputs.
• Experience in content creation, and editing across a variety of media, both traditional and digital, but ideally with a particular focus on PR.
• Strong time management and project management skills.
• Professional, positive, and collaborative attitude and work style.

Desirable Criteria

• Knowledge and understanding of the financial services industry. (protection/pensions) and legislative environment.
• Experience in the Financial Broker market.

Based in St Stephen’s Green in Dublin, Royal London Ireland is a fully owned subsidiary of the Royal London Mutual Insurance Society Limited, the largest mutual life, pensions, and investment company in the UK. We are authorised by the Central Bank of Ireland and provide protection products through Financial Brokers across Ireland. Our excellent customer service and mutual mindset means we take a longer-term view and focus on providing best customer outcomes.

Our culture is welcoming and friendly; we aim to make you always feel included. We encourage applications from those who may be on extended career break or from different work sectors and seeking to move into financial services. We are open to discussing flexible work arrangements.

What We Offer

• We provide competitive employee benefits such as market leading Pension scheme (including Life Insurance); performance related bonus; health insurance allowance and access to Wellbeing resources as well as employee discount and recognition schemes.
• Our culture comes from within, it comes from our people; our People Promise is our commitment to provide the best experience for our people. It reflects our brand, our strengths and how we work together to create a positive culture.
• On Glassdoor, Royal London Group is consistently ranked as among the best places to work.
• The role holder will be based in our St Stephen’s Green office (Dublin 2) and will benefit from our hybrid work arrangements with a mix of office and home working.    

We are an equal opportunities employer; we believe that embracing difference makes us stronger. Diversity amongst our colleagues provides us with different skills and perspectives – whether its disability, gender, age, sexual orientation, race, marital/ family status, religion, or membership of the Traveller Community. The first pillar of our People Promise is to ensure colleagues 'work somewhere inclusive'. We want to live up to this commitment; it’s good for our people and our customers also; our workforce reflects our community.