Google Analytics Volunteer (Project Role)

ROLE OVERVIEW

We’re looking for a data-savvy volunteer to help us better understand how people interact with our website and what’s working well. This is a project role, ideally suited to someone who can set up automated monthly reports using Google Analytics, but we’d also love your ideas on how else we can use data to inform decision-making across WIBF. There may be further opportunities to support with one-off projects too.

You’ll be responsible for setting up a clear and accessible automated monthly report using Google Analytics to help us understand our website performance more effectively. This report should include insights into website traffic and user behaviour, highlight which content is performing well, and show where our visitors are coming from, whether search engines, social media, or email campaigns. 

We’re also keen to understand trends over time, so we can track our progress and make informed decisions. As part of the role, you’ll share these insights in a format that’s easy for a non-technical audience to understand and offer suggestions on how we could improve tracking or streamline the user journey. You’ll also provide guidance on best practices and help us focus on the metrics that really matter.

MAIN RESPONSIBILITIES

Set up a clear and accessible automated monthly reports using Google covering:

•    Website traffic and user behaviour

•    Key content performance

•    Acquisition sources (e.g. search, social, email)

•    Trends over time

•    Share insights in a format that’s easy for a non-technical audience to understand

•    Advise on opportunities to enhance tracking or improve website journeys

•    Provide guidance on best practice and what we should be keeping an eye on

SKILLS, EXPERIENCE AND COMPETENCIES 

•    Confident and experienced using Google Analytics (GA4)

•    Able to create automated dashboards or reports

•    Clear communicator — able to translate data into insights that make sense to others

•    Comfortable working independently and suggesting improvements

VOLUNTEERING TERM/PARTICIPATION 

This is a short-term project role, ideally starting as soon as possible, but we have some flexibility. We anticipate an initial commitment of around 2–4 hours a week for 6–8 weeks while the reporting structure is built, but this is negotiable if you think it should take more or less time.  If you’re interested, there may be scope for future work or new projects.

WIBF membership is required to volunteer, and we welcome applications from members at any career stage.

Closing date 6 June - please send a covering letter and your CV.