Senior Brand and Content Consultant

Job Description Summary

Job Description

Senior Brand and Content Consultant 

Fixed term Contract until the end of 2025

Location: Edinburgh (We believe in the power of in-person collaboration, and our hybrid model requires colleagues to be in the office a minimum of 40% of their time)  

Salary: A competitive salary from £39,120 - £48,900 depending on the experience you can bring

Closing date: Monday 16th June 2025

We’re the UK’s largest investment platform, and we put financial wellbeing at the heart of our organisation. We work with customers, financial advisers and employers to provide pensions, savings and investment solutions.  

We help people live their best lives. We help them with the big stuff, for the moments that matter: Pensions, Savings, Investments. At Aegon, we strive in creating a diverse organisation that plays a meaningful role in driving greater equity, inclusion and belonging. 

This role supports the Head of Brand and Digital Content to deliver our brand communications, content campaigns and consultancy on initiatives and projects. The team look after brand management, content marketing and social media. You’ll manage elements of our UK brand portfolio – developing guidelines, rolling out updates and working with external agencies and internal stakeholders to improve creative quality – while adhering to compliance, governance and risk requirements.  

You’ll also write and deliver content marketing activity across a range of digital channels such as web content, articles, email and social media – with a focus on maximising process efficiency and engagement effectiveness. You’ll test, measure, evaluate and track success – staying customer centric for advisers, employers and customer groups. 

Key Responsibilities: 

• Manage brand content activity and projects within set timelines and budgets. This includes overseeing strategy and delivery of our email newsletters. Make sure communications comply with group risk policies, business risk controls, and regulatory requirements. Analyse campaign results, report to stakeholders, and provide optimisation recommendations for future activities. 

• Responsible for end-to-end content production. From initial research, briefing, writing, editing, publishing, and measurement. Monitor content metrics, conduct A/B testing, and analyse analytics data.  

• Support marketing teams to work within visual identity and tone of voice guidelines. Collaborate with internal and external resources, including agencies providing expert counsel and problem solving as required. 

• Plan our editorial content, supporting the wider brand team. Develop proposals using analytics, search demand, and customer needs in collaboration with PR, Digital Operations and Channel Comms teams. Advise the business on opportunities. Ensure timely and budgeted delivery, contributing to Marketing monthly and quarterly plans. Utilise customer insight and research to effectively target marketing communications. 

• Develop, maintain, and update our UK brand guidelines. Conduct annual reviews engaging key stakeholders to reflect industry trends, brand changes and new business requirements. 

• Serve as a brand consultant and final approver, making sure our output aligns with our brand quality standards and compliance requirements. Engage with senior stakeholders to balance commercial pressures with brand integrity, escalating issues as needed. Manage our UK logo and legal trademark processes. 

• Manage our social media channels and community. Manage our social media channels and communities. Seek out earned media opportunities, trends and relevant conversations. Develop and deliver content and campaigns across our full brand portfolio. Support the development and implementation of the social media strategy compliantly to safeguard our business reputation and streamline content distribution. Handle any customer contacts efficiently and empathetically.  

• Manage internal and external agency relationships to ensure correct use of our brand guidelines and tone of voice (TOV), including providing training and support. Oversee day-to-day management of assigned team budgets covering brand, social, content, and events. Brief and manage agency deliverables within budget and plan.  

We’d love to hear from you if you have: 

• Brand management experience covering visual identity and tone of voice

• Demonstratable knowledge of AI-assisted content creation and optimisation 

• Capability to project manage initiatives and campaigns 

• Digital marketing expertise, especially in content, social, analytics and SEO 

• Proficient copy writing and demonstratable content marketing optimisation experience across a range of channels (social, web, email) 

• Experience in SEO, analytics and experimentation 

• Content creation including image editing and light desktop publishing 

What’s in it for you?

• A non-contributory pension between 8%-12%

• A discretionary bonus, depending on personal and company performance

• 36 days leave per year (including bank holidays, pro-rated for part-time)

We also offer private medical cover, life assurance, critical illness cover, enhanced parental leave and a variety of lifestyle benefits to help our employees live their best lives, including retail discount vouchers, cycle2work scheme, subsidised restaurant and online GP appointments. To find out more about what to expect at Aegon click here.

Ready to take your career to the next level? Apply now!

The legal bits 

We’ll need you to confirm you have the right to work in the UK. If we offer you a job and you accept, there are some checks we need to complete before you can start with us. This will include a credit and criminal record check, as well as providing satisfactory references.