Job Description
At Moody's, we unite the brightest minds to turn today’s risks into tomorrow’s opportunities. We do this by striving to create an inclusive environment where everyone feels welcome to be who they are—with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways. Moody’s is transforming how the world sees risk. As a global leader in ratings and integrated risk assessment, we’re advancing AI to move from insight to action—enabling intelligence that not only understands complexity but responds to it. We decode risk to unlock opportunity, helping our clients navigate uncertainty with clarity, speed, and confidence.
If you are excited about this opportunity but do not meet every single requirement, please apply! You still may be a great fit for this role or other open roles. We are seeking candidates who model our values: invest in every relationship, lead with curiosity, champion diverse perspectives, turn inputs into actions, and uphold trust through integrity.
Skills and Competencies
- Proven experience leading demand generation, ABM, and field marketing across multi‑regional insurance markets with complex enterprise sales cycles
- Strong ability to turn segment and campaign strategy into focused, account‑based programs that drive pipeline growth
- Strategic planner with experience balancing digital channels and physical events across the full buying journey
- Deep expertise in ABM, including account prioritisation, multi‑channel engagement, intent‑driven targeting, and sales alignment
- Experience shaping regional insurance event strategies in collaboration with stakeholders, SMEs, and central events teams
- Strong people leader with a track record of building high‑performing teams and driving operational excellence
- Confident executive communicator with strong cross‑functional partnering skills across Sales, SDRs, Marketing Ops, Digital, Content, Campaigns, and Product Marketing
- Data‑driven marketer, using demand generation and ABM KPIs to optimise performance and business impact
- Hands‑on experience with account intelligence, intent data, and modern ABM technologies
- Practical experience applying AI to improve targeting, streamline workflows, and increase marketing effectiveness
- Curious, forward‑thinking mindset with a commitment to responsible and ethical AI use
Education
- Bachelor’s degree in Marketing, Communications, Business, or related field required; MBA preferred
Responsibilities
This role leads global demand generation, ABM, and field marketing for Moody’s Insurance segment.
- Own the Insurance demand generation and field marketing strategy to drive growth, engagement, and pipeline
- Translate segment strategy into integrated demand generation, ABM, and field marketing plans
- Define and evolve ICPs, buyer personas, and buying group frameworks
- Deliver an ABM‑led strategy to achieve MQL, pipeline, and new business targets
- Partner closely with senior Insurance sales leaders on account plans, acquisition, and expansion
- Lead regional field marketing and ABM teams across the Americas, Europe, and Africa; consult with APAC
- Oversee DG and ABM execution and optimisation across platforms such as Marketo
- Shape and coordinate the regional Insurance event strategy
- Partner with SDR and Sales teams to improve lead quality, conversion, and deal outcomes
- Monitor and optimise campaign, ABM, event, and intent‑driven performance
- Champion the use of AI to accelerate execution and improve team effectiveness
About the Team
The Moody’s Marketing team drives global demand generation, account‑based engagement, brand awareness, and go‑to‑market strategy. The Insurance Marketing team partners closely with the Insurance Segment to execute high‑impact, globally coordinated programs that support growth, strengthen customer relationships, and expand Moody’s presence across the insurance ecosystem. This role collaborates with Sales, Product, Insurance Leadership, and Marketing Operations to shape Moody’s influence and success within the global insurance industry.
In a world shaped by increasingly interconnected risks, Moody's helps customers develop a holistic view of these risks to advance their business and act decisively. With a rich history of expertise in global markets and a diverse workforce in more than 40 countries, Moody's unites the brightest minds to turn today's risks into tomorrow's opportunities.
Inclusion at Moody's
We strive to ensure all employees can safely express their true selves, without regard to their race, color, gender, age, religion, national origin, ancestry, citizenship, marital or familiar status, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, military or veteran status, or any other personal characteristic.
We recognize the importance of supporting and understanding each other. Our commitment extends to maintaining a respectful and inclusive workplace with zero tolerance for racism, antisemitism, Islamophobia, sexism, homophobia or any other expression of hate, in any form, for any group or community.
We also believe that everyone should have an equal opportunity to succeed. This dedication extends to growth opportunities for both our employees and our communities.
Discover how we're building a culture where every voice belongs and learn 'What is Inclusion' at Moody's. For more explore Inclusion at Moody's.
Return to Work is Moody’s
Ready to re-ignite your career? Moody’s RE-IGNITE is a paid full-time opportunity for people who have experienced a two-year hiatus from work or more. Our 16-week program introduces you to one of our dynamic teams with hands-on projects, coaching & mentoring, leadership development, and networking events. Many of our participants have gone on to full-time roles with Moody’s.
Apply to a RE-IGNITE opportunity today.
Testimonial:
RE-IGNITE Alumni: Veena, Know Your Customer
“Moody’s RE-IGNITE was the kind of return-to-work opportunity I was looking for when I felt ready to re-enter the workforce in a full-time capacity. During RE-IGNITE I had the opportunity to work on live projects, strengthen and expand my skill set, learn about different aspects of the business, interact with Moody’s senior management and learn from their experience. RE-IGNITE helped me immensely in easing back into the workforce.”
RE-IGNITE Alumni: Melba, Data Solutions
“RE-IGNITE was a great experience. Not only was it a well-managed and supportive transition back to the workforce, but it was also a great way to learn about the Moody’s culture and ensure a good fit. The broad exposure to diverse people and senior management enhanced our knowledge of all Moody’s lines of business.”
RE-IGNITE Alumni: Joanna, Corporate Finance Group
“RE-IGNITE was a terrific way to not only return to the workforce, but also to learn about Moody’s as a company, its culture, and especially its strong focus on diversity and inclusion.”