Job Description
Contract type: Permanent
Location: Alderley Edge or London
Working style: Hybrid 50% home/office based
At Royal London, we’re entering an exciting new chapter, with a refreshed brand positioning that brings our Purpose to life in a bold, distinctive, and meaningful way. As the UK's largest customer-owned life, pensions and investment company, we're committed to helping customers build financial resilience and confidence for the future. Join us for the next part of the journey.
We're looking for a proactive, commercially minded, and creatively driven brand professional to join our team. This is a unique opportunity to help shape the future of one of the UK’s most trusted financial services brands, influencing senior stakeholders, optimising our media plans for efficiency and impact, and developing brand and product multimedia campaigns and assets that drive growth. You’ll thrive in a fast paced, collaborative environment where fresh thinking is encouraged, innovation is valued and your ideas can have a visible impact on customers, colleagues and the business.
About the role
• Develop and optimise media plans to ensure alignment with business objectives, target audience behaviours and campaign KPIs, making clear recommendations to improve effectiveness and efficiency.
• Act as the media subject matter expert, providing strategic guidance on media planning, channel selection, audience targeting and investment optimisation, applying a commercial lens to align activity with business priorities.
• Use media performance data, market insight and econometrics modelling to identify opportunities, challenge assumptions, optimise investment decisions and demonstrate the impact of brand activity on commercials and brand health metrics
• Translate media and performance data into actionable insights and clear recommendations for stakeholders at all levels.
• Partner with internal teams and external agencies to develop high-quality campaigns, creative assets, messaging and brand experiences that work consistently across internal and external channels
• Act as a brand guardian on brand positioning, visual identity and tone of voice
• Manage and champion the brand by overseeing governance processes, ensuring communications and touchpoints reflect brand standards
• Build strong relationships and provide expert advice that empowers teams and external partners to deliver on-brand, impactful communications.
About you
• Strong media planning and evaluation experience, with the ability to act as a subject matter expert.
• Experience of delivering brand strategy, creative development and brand governance processes.
• Commercially minded, aligned to project objectives with experience using ROI, performance data and insight to challenge assumptions, inform investment decisions and demonstrate commercial impact and impact on brand health measures.
• Experience building collaborative relationships with creative and media agencies to deliver impactful brand activity, including above the line advertising with a good understanding of advertising production processes.
• Clear communicator who can build strong internal relationships working effectively across teams
• Ability to present to and influence senior stakeholders
• Organised and proactive, with a creative approach to problem solving.
About Royal London
Royal London is the UK’s largest customer owned life, pensions, and investment company, and one of the top 30 mutuals globally*. With over 160 years of heritage and no external shareholders, we’re able to take a long-term view, focusing on supporting better outcomes for our customers.
Our People Promise is that we’ll all work somewhere inclusive, responsible, enjoyable and fulfilling. You’ll be part of a progressive organisation with a clear Purpose, a strong social conscience and values that guide how we work every day: Empowered, Trustworthy, Collaborate and Achieve.
We’re proud to reward our colleagues with a competitive benefits package, including 28 days’ annual leave in addition to bank holidays, and up to 14% employer matching pension scheme and private medical insurance.
Inclusion, diversity and belonging
We’re an inclusive employer. We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected – whatever their background.
We’re the UK’s largest mutual life, pensions and investment company, offering protection, long-term savings and asset management products and services.
Royal London is a purpose-driven mutual. Our Purpose, ‘Protecting today, investing in tomorrow. Together we are mutually responsible’, defines the impact we want to have. It shapes what we do on behalf of our members and customers, financial advisers, our colleagues and the communities in which we operate. Our People Promise is our collective commitment that our workplace will be inclusive, responsible, enjoyable and fulfilling where all colleagues can thrive and experience a sense of belonging. This is underpinned by our Spirit of Royal London values; Empowered, Trustworthy, Collaborate, Achieve.
Our inclusive values and people promise are core to who we are and how we work. It’s good for our people, and good for our customers too, because with an inclusive workplace and a diverse workforce we will reflect our members, customers and communities to deliver the best outcomes.
We celebrate and value different backgrounds and cultures across our organisation. Our diverse people and perspectives give us a range of skills which are recognised and respected– whatever their background.
Workplace Initiatives
Program for parents returning to work after Parental Leave? |
No |
Leadership development programmes? |
Yes |
Mentoring programmes? |
Yes |
Coaching programmes? |
Yes |
Employee-led diversity networks? |
Yes |
Internal women’s networking groups? |
Yes |
Open to discussing flexible work arrangements at interview stage? |
Yes |
No. of weeks paid maternity leave at full salary: |
26 weeks (followed by 13 weeks half pay) |
Minimum weeks tenure required to be eligible for paid maternity leave: |
Open to all regardless of length of service |
No. of weeks paid paternity leave at full salary: |
4 weeks |
Minimum tenure required to be eligible for paid paternity leave: |
Open to all regardless of length of service |
Gender pay gap reporting information 2022: |
|
Mean pay gap: |
35.3% |
Median pay gap: |
33.9% |
Mean bonus gap: |
70.4% |
Median bonus gap: |
48.5% |
Signatory of the UK Women in Finance Charter? |
Yes |
Targets to raise the number of women in leadership? |
Yes |
Targets to raise the number of BAME individuals in leadership? |
No |
Listed in the Bloomberg Diversity & Inclusion Index? |
No |
Graduate Programmes
We have a number of graduate programmes designed to deliver technical experts and future leaders.
Royal London Career Confidence programme
Our hybrid programme focuses on equipping you to feel empowered in your career and supported to explore new opportunities as they arise.
Apprenticeships
We offer a wide range of Apprenticeships that are targeted at both new joiners and existing colleagues.
Inclusion
We promote an inclusive culture at Royal London and have a range of inclusion networks for our colleagues to get involved with.
Our Women's Network is a community that celebrates and supports its members, helps everyone to learn more and inspires all of us to aim higher. Confidence and development are strong themes here and our events focus on three key areas of team working, finance, and wellbeing. There are two sub-groups to the Women’s Network – Women in Technology and our Periods and Menopause Group – focused on actions such as supporting over 20 new Periods and Menopause champions and launching guidance and training for leaders.