Moody's
London, UK
Skills and Competencies 3+ years' experience executing multi-channel demand generation campaigns across email, paid media, social media, content syndation, webinars, and events, delivering measurable lead, pipeline, and revenue outcomes Hands-on experience with marketing automation platforms such as Marketo, HubSpot, or similar, including campaign build, launch, audience segmentation, workflow management, and optimisation Strong understanding of audience targeting, lead nurturing, and customer journey execution, using data-driven approaches to improve engagement, lead quality, and campaign performance Exceptional attention to detail with experience conducting quality assurance across emails, landing pages, forms, workflows, links, and other campaign assets to ensure a high-quality customer experience and regulatory compliance Experience analysing campaign, engagement, conversion, and pipeline metrics to identify optimisation opportunities, improve performance,...