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Commercial Marketing Performance Manager

Full Time Marketing

Job Description

End Date

Saturday 27 June 2026

Salary Range

£61,344 - £68,160

We support flexible working – click here for more information on flexible working options

Flexible Working Options

Flexibility in when hours are worked, Hybrid Working, Job Share, Reduced Hours

Job Description Summary

We’re looking for a Commercial Marketing Performance Manager to drive growth, performance and strategic impact across our Affluent, Savings and Investments business.
Sitting within Brands, Marketing & Experience (BMX), the Full Funnel Marketing team uses data, insight and commercial expertise to design and optimise marketing that helps customers grow their financial futures with confidence. The role sits within our Strategy & Performance team.
As Commercial Marketing Performance Manager you will own the commercial performance of marketing, ensuring every activity is aligned to clear financial outcomes and delivers measurable impact. Responsible for the allocation and management of the Affluent, Save & Invest Marketing Budget and the annual Marketing Contribution targets and performance.
This is an opportunity for a commercially sharp, data-driven leader who thrives in complex environments and can influence at pace.

Job Description

Commercial Marketing Performance Manager 

Location: Leeds or Halifax 

Salary: £61,344 – £74,976 pa 

Contract: Permanent, Full Time (35 hours) 

 

About this opportunity 

We’re looking for a commercially focused and data-driven Commercial Marketing Performance Manager to join our Affluent, Save & Invest Full Funnel Marketing team within Brands, Marketing & Experience. 

This role sits at the heart of our Strategy & Performance function, with accountability for driving and optimising the commercial performance of marketing. 

You’ll own performance tracking, reporting and forecasting—using data and insight to monitor outcomes, optimise investment and ensure spend is aligned to clear financial targets. 

This role is focused on in-year performance, trading and optimisation, ensuring marketing investment delivers against financial targets and commercial priorities. It’s a great fit for someone who’s commercially sharp, highly data-literate, and comfortable navigating complexity to drive clear, insight-led decisions. 

 

What you’ll be doing 

Performance & trading management 

  • Leading in-year trading cycles, using real-time performance data, forecasting and scenario planning to track delivery against targets and optimise plans dynamically 

  • Designing and owning performance tracking and reporting frameworks to ensure clear visibility of outcomes and enable data-led decision making 

  • Identifying risks and opportunities early, and driving timely interventions to stay on track 

  • Being responsible for the allocation and management of the Affluent, Save & Invest Marketing Budget and the annual Marketing Contribution targets and performance. 

 

Driving return on investment and improving marketing efficiency 

  • Maximising return on investment by continuously optimising spend using performance data, channel efficiency insights and commercial analysis 

  • Collaborating with Insight, Planning and Effectiveness teams to evaluate performance and ensure activity delivers measurable commercial value 

  • Embedding robust measurement frameworks to track, evaluate and improve marketing effectiveness over time 

Strategy alignment & optimisation 

  • Translating business priorities into clear marketing targets and performance metrics aligned to commercial outcomes 

  • Driving consistency in how marketing performance is measured, evaluated and improved across the team 

 

Storytelling using data-insights  

  • Creating clear, compelling narratives that translate complex performance data into actionable insight 

 

What you’ll bring 

We know that great talent comes from many different backgrounds. While this role references specific experience, we recognise that skills can be developed in a variety of ways—so if you have relevant, transferable experience, we’d love to hear from you. 

 

We’re looking for a proactive, commercially minded individual who is comfortable working with complexity, using data and insight to inform decisions, and driving performance in a fast-paced environment 

 

You’ll also bring proven experience and track record across: 

Commercial & strategic foresight (5+ years) 

  • Strong understanding of revenue drivers, return on investment, cost management and value creation 

  • Experience in owning the annual marketing budget and commercial targets and aligning marketing activity directly to commercial outcomes and growth priorities 

 

Performance & trading management (5+ years) 

  • Experience running in-year trading cycles and tracking performance against targets 

  • Ability to identify risks and opportunities early and adapt plans at pace 

 

Analytical & data expertise (5+ years) 

  • Advanced analytical capability, with experience working with complex datasets, modelling and forecasting and ability to translate complex data into clear, compelling commercial insight 

  • Strong experience using data to inform decisions, challenge assumptions and optimise outcomes 

  • Confidence with tools such as Excel for forecasting, scenario planning and return on investment analysis 

 

It would be great if you also had 

  • Experience within financial services or a regulated environment 

  • Experience in marketing effectiveness, optimisation or performance roles 

  • Exposure to affluent, wealth, savings or investment products 

 

WHY JOIN US? 

This role offers the opportunity to shape the commercial performance of marketing in a key growth area of the business. You’ll play a central role in connecting strategy, performance and execution—driving meaningful outcomes for both customers and the business. 

If you need any adjustments during the selection process, please let us know—we’re here to support you and help you do your best. 

We also offer a wide-ranging benefits package, including: 

  • A generous pension contribution of up to 15% 

  • An annual performance-related bonus 

  • Share schemes including free shares 

  • Benefits you can tailor to your lifestyle, such as discounted shopping 

  • 30 days’ holiday, plus bank holidays 

  • A range of wellbeing initiatives and generous parental leave 

 

Our ambition is to be the leading UK business for diversity, equity and inclusion—creating an environment where everyone can thrive, learn and grow! 

 

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks.  We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. 

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.

Lloyds Banking Group
About Lloyds Banking Group

 

We're changing financial services, and we want you to join us.

We're the UK's largest financial services group, with our 25 million customers and a history stretching back more than 300 years.

We pride ourselves on creating a great environment for colleagues to work in, one which is inclusive and driven by our values. This is critical to our business success as we know that colleagues who can show up to work as themselves are those that bring their best.

We're an inclusive and open organisation with a scale that creates a vast range of roles and opportunities. We offer a plenty of options for continual personal growth and you'll be part of a culture which embraces diversity of talent, creativity, skills and thinking among our teams.

 

 

Workplace Initiatives

Opportunities for people returning from a career break

Yes our Returner opportunities offer a career path to candidates with a 18 month year break in their career’ with ‘Yes, our Returner opportunities are aimed at candidates who have had a 18 month or more career break

Leadership development programmes?

Yes

Mentoring programmes?

Yes

Coaching programmes?

Yes

Employee-led diversity networks?

Yes

Internal women’s networking groups?

Yes

Open to discussing flexible work arrangements at interview stage?

Yes

No. of weeks paid maternity leave at full salary:

 20 weeks based on full pay + 19 weeks at the current statutory maternity pay rate

Minimum weeks tenure required to be eligible for paid maternity leave:

No qualifying service period

No. of weeks paid paternity leave at full salary:

6 weeks

Minimum tenure required to be eligible for paid paternity leave:

No qualifying service period

Gender pay gap reporting information (insert year) (UK): 2022

Average pay gap:

 30.5%

Median pay gap:

33.6%

Average bonus gap:

 62.5%

Median bonus gap:

69.5%

Signatory of the UK Women in Finance Charter?

Yes

Targets to raise the number of women in leadership?

Yes

Targets to raise the number of BAME individuals in leadership?

Yes

Listed in the Bloomberg Diversity & Inclusion Index?

Yes

Flexible Working Policy

We take pride in being a leader in flexibility and offer a wide array of flexible working options for different circumstances. How you work and the options available will depend on the role you're in, but we aim to offer the flexibility needed by everyone.

For many of our office-based roles, we work in hybrid ways, which involves spending at least two days per week or 40% of their time at one of our office sites. Dependent on your role, other flexible options may be available, such as part-time or compressed hours, complete home-working or job share. ‘Find out how flexible working can work for you’.

 

Flexible Working Policy

We take pride in being a leader in flexibility and offer a wide array of flexible working options for different circumstances. How you work and the options available will depend on the role you're in, but we aim to offer the flexibility needed by everyone.

For many of our office-based roles, we work in hybrid ways, which involves spending at least two days per week or 40% of their time at one of our office sites. Dependent on your role, other flexible options may be available, such as part-time or compressed hours, complete home-working or job share. ‘Find out how flexible working can work for you’.

Returner opportunities

Returning to work after time away can be challenging. That’s why we offer Returner opportunities that are designed to assist people returning to work after a career break of 18 months or more and our roles are permanent from the day one. Whether you’ve been away from work due to parenthood, illness, or even travel, we’re looking forward to hearing from you as we continue to grow!

What can you expect?

Coming back into the world of work after a career break can be really daunting – and we therefore know how important flexibility is. We’re very aware that ‘normal’ office hours aren’t always doable, so will happily have the discussion about different working patterns with you.

These roles have been created with your career break in mind, making sure we are there to support you in your transition back to work. You will be brought in on a permanent contract and given meaningful work from day one. Plus, you’ll be paired with a buddy or mentor from your team to help guide you along the way. You’ll also benefit from being part of the wider Returners Community and have the chance to create a personal development plan that works for you.

Who are we looking for?

While banking or professional services experience is desirable, especially for some roles, we care more about the transferable skills you can bring to our business.

Testimonials

I had a good network of colleagues already working for Lloyds Banking Group, who were all very passionate about their roles - so it felt the right choice for me and gave me the courage to apply for a Business Analyst role through the Returners. It was a seamless recruitment experience and I was offered a role in the work I wanted to do.

Olufunke Oladinni, Business Analyst


I love being a Project Manager, and I can’t recommend the Lloyds Banking Group Returners enough. It’ll springboard your career, giving you the best opportunity to relaunch yourself and maximise your full potential.

Justin Pierce, Project Manager



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